Associates
Associates

Shri Shoeb Ahmed recently superannuated as Director (Commercial) on the board of SAIL where he was responsible for
all domestic and international sales and marketing of SAIL's portfolio of products and also of the strategic coking coal
import and transport and shipping function. With over 36 years of experience in the steel industry, he also has extensive
exposure in various areas of corporate functioning like Strategic Planning & Corporate Communications in SAIL. A
Business Management graduate, Mr. Shoeb Ahmed majored in Marketing from the premier Xavier Labour Relations
Institute (XLRI), Jamshedpur, India in the early 1970s.

Mr. Ahmed has served Steel Authority of India Limited (SAIL) in various positions since 1974 when he joined SAIL from
XLRI at its Corporate headquarters. He has held leadership positions in SAIL at various levels having served as Branch
Manager, Zonal Manager and Regional Manager in the early years of his career and later in senior leadership positions as
Executive Director (Corporate Affairs) /Chief of Corporate Affairs and Executive Director (Marketing).

He has travelled to various countries of the world including European and Asian countries representing India as a
member of CII team. He has also travelled and trained in the United States, Australia, Singapore, Russia
& Japan.

A keen sportsman and sports enthusiast, he has been on Confederation of Indian Industry (CII) sports committee at the
apex level in New Delhi. He has also held the position of Chairman of the CII sports committee – Eastern Region. He
was instrumental in starting the Kolkata Marathon which now is in its 8th year. He has also been associated with the
Asian Games and the recently held Commonwealth Games.

Since his youth, he was very active socially. He was the founder general secretary and later president of the youth
activity club. The club helped organising medical camps and participated in educational activities in villages. He was also
an active member of the Rotary International and Lions International.

He has demonstrated leadership capabilities and the ability to create, support and sustain a positive work environment
that fosters team performance with strong communication and relationship management skills.

Shoeb Ahmed
Former Director
Steel Authority Of India Ltd.
Former Director (Commercial)
Centre for Social Responsibility and Leadership
Member
Governing body Sunder Deep Group of Institutions